All Im saying is that occasional mixed race ads or poc ads are fine if they mirror society, but when the viewing public is being indoctrinated by depictions that far outnumber real world representation in an effort to alter perception its problematic, yes, whites need not apply = discrimination .they should file a lawsuit. Ive noticed this for a long time now. It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. I am not a racist. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. We are circling the openings to some pretty deep rabbit holes here, but I do think more and more people are starting to catch on. Thank you. Ever see a hiking ad with people of color (POC) that look completely out of place? Thank you for your candor, Elizabeth. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. Yes, there were some race-based cultural differences and the injustice of segregation, but we were still much more visibly Americans, with a shared American culture. As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). And this is what the world sees. Shame on me. . Or they have a political agenda better served by a belief there are more minorities. NFL merchandise commercials show virtually no whites in their merchandise ads, yet TV live shots of stadium crowds are almost entirely white audiences. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! As a white person, and proud of it, my race and history is being erased. (adsbygoogle = window.adsbygoogle || []).push({}); I never watch commercials or ads. Its shallow and degrading. A large percentage of the tv commercials are of course pushing social justice of one sort or another. I believe it, Janet. Many of the other female athletes have been too afraid to speak out for fear of losing their scholarships or getting kicked off the teams. They are a very loud and sometimes violent minority. People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. Motivational Values can be described and measured as positive or negative as at least five internalized values. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. (Thats got to be by far the most unrealistic thing Ive seen all day. To that end, Tubi is actually a pretty great (and free!) Making them susceptible to the rants off the conservative right. I commented about this about a month ago and after I did I felt so much better. Ive noticed it, too a conspicuous number of women replacing traditional male leads in truck commercials, super-hero movies, etc. Now theres an idea, Jay. Lately even the truck commercials feature females with men nowhere to be seen. Inclusive Marketing Statistics: 36 Eye-Opening Numbers That Prove Its The moment I see one, I immediately switch to a different channel. Ive never gotten that impression. Vote the D. The 2 DAs running this country are putting us on more commercials and TV. Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. Not just all blacks do this. Remember that 70% of the US population openly practices Christian traditions. Either way, marketing was just generic white dude stuff. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. All the rights and benefits one could have living in an urban area ARE afforded to all. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America. Its fine to be neutral. ELI5: What is forced diversity? : explainlikeimfive Now imagine how much I loathe the crap thats being dished out in all forms of media, but especially commercial advertising. But lets be honest, how many families does that represent? But plenty of great players who were also well loved have had a final match prior to retirement. Excellent points. 4. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. Thats perfectly normal! Scratch that. The contrast between todays media and the real world is truly striking. Next time, bring an actual argument or shut it, please. Yes and the bumbling, idiotic White male is overplayed too. Even worse than all these commercials nowadays putting black men in $1,000 shoes driving $100,000 cars living in million dollar homes and being depicted as superior to the overweight balding white guy who looks like a complete buffoon. Sorry, but the black guy in the star wars wasn't such a good actor. Im fine with showing mixed race couples since they certainly do exist but its portrayed in far far greater percentages than exist in reality (unless Madison Avenue is trying to have life imitate art by convincing women that black men are the ideal and white men are bumbling morons). I was thinking about doing the same thing its definitely a lot easier than setting an email to each individual company that portrays blacks and commercials being Superior over white guys are made to look like total buffoons and inferior to blacks. . And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. But the point is in The Cranky Creatives response, which is spot on. Staying silent is part of how we got here in the first place. Based on U.S. Census data, a commercial with 10 actors should have: 6 whites, 2 Hispanics, 1 black, 1 . I for one am going back to reading or streaming movies with no commercials. Criminally inclined blacks dont burgle anymore. If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. I noticed in my travels thru the UK and Western Europe it seems people there really are into Arabs and Moroccan, Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. Good for you, Brad. oh yeah, ive noticed that. Sorry, Carl, but theres only so much I can pack into one Cranky blog post. Sometimes, its hard to tell. Get out and enjoy your life, and leave those miserable techno-fascists behind. Thank goodness somebody voiced what I have been thinking for days. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. I cannot stand the commercials and do feel insulted by it. I was dropping something off at USPS Store the other day. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. Looking back, I shouldnt have waited so long to write this post. It is because they loath to present young white men as heroes or role models. For example, slavery was widely practiced by American Indians in the Northwest and Eastern woodlands of the United States. As someone who, like you, has been down his share of rabbit holes, I agree. Walt is rolling in his grave.. And in print ads, commercials, etc. Shopping malls and soft drinks over index with black customers, so feature higher percentage black actors in those ads. My wife is Chinese and asks why there are no white and Asian couples. Its okay to say what you really think, even if they would have you believe otherwise. As a retired marketing executive with over 30-years experience at a Fortune 10 company, I cant understand what the ad industry is doing today. Thanks for the insightful post. I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. Make Diversity An Objective, Not An Afterthought, Diversity must be a focus in the beginning stages of the campaign concept. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. I mean, according to these commercials, were all doing well right? Surprised? The foreign-born population was only 5% in 1965 compared with 14% today. This all went off the rails after the killing of George Floyd. But I am still trying to work in my mind why advertisers, particularly the advertising companies, are such willing participants (I understand why certain multinational corporations are pushing these agendas). Ive never seen anyone other than a white male actor cast as a burglar in a home security commercial. I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. I used to vote Democrat.but now, I would never vote for one again. I am constantly hearing the phrase Black Power, Brown Power. For interested Cranky readers, Kris is talking about the Federal Reserve System, a central bank which despite its name is neither federal nor a reserve, and the creation of which in 1913 introduced in the United States a debt-slave system from which we can never get out. In the 1930s, the big movies studios often promoted effeminate men as their leadsDavid Manners Leslie Howard. What happened to nominating a movie because it was just a darned good movie? Im wondering what the solutions could be? It should be noted that a new diversity index in the Census has some claiming that white people are undercounted.). If blm does not get their way, they burn down the cities. Heres an idea. Black female doctors, dentists, insurance agents. We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? I agree. American Marxism is a somewhat difficult read due to his command of the American English language, but Levin goes back in history and lays out the beginning foundations of every social and political upheaval we are experiencing now. I read that 3.9% of the US population intermarry. Are black people the only ones who blow their nose, take cough medicine, buy insurance? For example, the black kids who beat up the conscientious black student at school for acting white.. I probably wont find it because, as you say, there are many forces at work here. Not one person alive in this country today has ever been a slave, or has ever owned a slave. Diversity Is the Future Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. I call these internalized values the Five Es and they are presented here: 1. I disagree that slavery is Americas sin. People who dont know history dont know that slavery has been widely practiced throughout the world for centuries, and in fact, millennia. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. While 10% of all new marriages are interracial, only 1% are black/white marriages. Why is this happening? And that the belief in a God or divine spark within is a total lie. They are trying to do this to push off the negative view of investment houses after the crash. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. r/unpopularopinion on Reddit: Forced diversity is stupid. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. Modern Disney loves her plan! LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. Interesting, RPD. Theres a lot of that in Hollywoodin Die Hard you have the evil blonde bad guy. But they only come out when it fits their narrative, like when a White cop shoots a Black person. What about The China loving NBA or the NFL? The other 9% are asian and hispanic interracial marriages. This is NOT the same country and society it was 60 years ago. I appreciate you widening the discussion to include the very real and destructive impacts on families and societies. And I certainly find it curious how everything has exploded all at once. Yes it is the Democrats doing this because all white people are racist. Not true. I also was curious if others were noticing the same phenomenon. Amen to that Debra!!! As a marketer, I understand that maybe advertisers are trying to reach new customer groups. No strong white young men in Star Wars? Im grateful that I was dating and selecting a spouse in a time when men had enough testosterone and muscular build in them that I felt they could defend me if needed. Of course you are wrong. I had that same thought- and Im a white woman! White guys are out. (Hello, New Jake from State Farm.). And getting worse by the day. Pretty dumb, I guess. yes white males need not applyespecially blonde males racism, discrimination. Thats short for a leading man. Yes, everything has to have an urban feel to it now, as if that is something to aspire to. I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. the former Levis jeans executive who just published a book, https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f, https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/, only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white., the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo, https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html, https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC, following Googles lead in censoring and suppressing information that its owners dont like, https://www.milleradagency.com/about/miller-crew/erik-radle/, The Daily Wire getting into the shaving razors business, 35% drop in the stock price of Netflix this week, https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks,, Let's talk about forced diversity in TV commercials, Jeremy's Razors commercial takes on 'woke' Harry's and Gillette, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Schick Hydro Silk TrimStyle trimming bushes, The real reasons people hate TV commercials in 2023, White people (60-plus percent of the population) are seeing themselves erased and replaced by people of color who look, talk, and act just like them.
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