Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. By 1970s, it had become Pakistan's largest cotton trading company. Before Pinterest and the internet, references came from books, museums and other sources. Included on the apparel side is the brands latest venture in retail. Very admirable ladies.have created millions of jobs. Clothes mean nothing until someone lives in them. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Her salon is her second home and a safe zen place for her clients. But its not just their achievements which make them so inspirational, its their attitude. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. SM: We only cater to our clients. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. It has a huge filter down effect. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. Its exhausting! Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. It is important for me to create the right balance between the carrot and the stick. But were from the first generation of fashion designers and we have outgrown the third generation. You will all grow. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. It was a slow and subtle evolution. Save my name, email, and website in this browser for the next time I comment. Life before Sana Safinaz was good but Sana is thankful for being here. The three of us sit together and we trust Mohsin because of the youth factor. It was like climbing a mountain. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. Sana Safinaz: The Power of Two - Diva Magazine Hashwani took to Instagram to confirm that she had tested negative for the virus. The clothes are beautiful. Interiors is something we do out of passion. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. We started retail, not knowing a thing about it. Education matters. Number of locations. SM: We are too young; just two and half years into it. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . The mall has something for everyone, young or old. She unwinds with TV shows, reads books, and hangs out with friends and family. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. The coronavirus test report of Sana Hashmi and her family members is negative. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. We were just numb; we were just doing what we were doing. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. ", "It excites us, we love it," Sana is quick to respond. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. Retail is a very tough business and it will take a long time to become solid. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. When I moved to New York, something about Pakistan kept calling me back. I wouldnt have been here, giving this interview, if it wasnt for them.. Her weekends were taken up by jewelry and allocating enough time to it was challenging. . Elitist, and Impractical and expensive for the average woman. [5][6] When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. Its very involving and you have to be on top of your game. The field comprised of only a handful of women at that time. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. For example, our new muslin line is only distributed through our stores. When I did it, that moment gave me power and courage. March 24, 2020. Rich getting richer. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. "One of the recipes for success is failure as well," Sana is honest to admit. I consider myself a work in progress. Sanas journey began as a student in New York. Again it was not a big vision; we said lets start this and see where it goes. A: How do you escape this? Copying is a worldwide issue; even the big French fashion houses struggle with the problem. When you are young, you are fearless; you are at the beginning of things and you experiment. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. The passing percentage was 1% and Shagufta managed to get through it in 4 years. Hashwani took to Instagram to confirm that she had tested negative for the virus. But 27 years cant all be smooth sailing. I am the face of bridal. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. From my mother to my sisters and my cousins, everyone has been doing great things. A large family; 4 siblings, very hands on parents and a lot of love that goes around. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. This is a time when most of them are bored, disgruntled or struggling. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Strength, talent, efficiency and usefulness matter. SM: We are excellent multi-taskers. In fact she entered this field because of her own skin troubles. SH: Its the nature of the business. According to her, hard work and dedication always pay off. A: What are the main challenges for fashion as an industry? A: But it was your time with Lakhany Mills that made your name. But with Paperazzi they changed their pace completely. We do interiors entirely on our own. Shes a super woman and my wonder woman.. However, she is quick in dealing with them. Worrying about what others are doing will never take you anywhere, Sehr proclaims. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. We never think ahead of ourselves; we take one step a time. "For me it used to be lawn," replies Safinaz. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. [7] SM: Look at the number of Fashion Weeks taking place every year. We followed our instincts and they were spot on. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. For Sehr, financial independence is crucial. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. You have to protect your business smartly. Somewhere between her studies, family, and career she lost sight of herself. The statement was published at Sana Safinaz's official Instagram handle. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. What went wrong and how can I correct it? We have done some of the biggest homes in Pakistan. The ministry set trade schools in the right areas, where eager girls would come to learn. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. That way she wont have to compromise. SM: No. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. We have just entered the prt field and it is a tremendous challenge. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. SH: The growth is so tremendous, you cant think about any other business. Running a business in Pakistan is a challenge in itself. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. Sana has managed to sail through, learn a lot and its been an amazing journey so far. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. There are always projects, opportunities. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. AURORA: How do you perceive SANA SAFINAZ as a brand? They wont. Two very extraordinary ladies. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Sadruddin Hashwani - Pakpedia Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. Before, I would worry about the gender and looks of the baby. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. There are times when you will have to choose between motherhood and work. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. Salina has also launched Salina Cosmetics which is an all organic beauty product range. Anugerah. A: How much are you affected by the small players who copy your designs? Mag Media News - Latest News Media Portal People come by word of mouth. SH: I dont know. But along with their sense of evolution, its also their attitude that has dictated their success. Saadia Qamar March 20, 2011. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. SANA HASHWANI: We love both the business and the design aspect. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. SANA HASHWANI: We love both the business and the design aspect. Elite people with excellent financial resources making products for elite. SM: Retail is only as good as your team is. While she loves her work, Sehrs Miracle Moment is her set of twins. Confidence matters. Your time is not necessarily your own and having the support of your family is imperative. Her magazine is something that has shaped her life. View the profiles of people named Sana Hashwani. Sana handles prt entirely on her own. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. @F. Shah I guess they design for the niche, not for general public. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Thoroughly enjoyed reading this interview. I felt like quitting at that moment. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. Also find news, photos and . The next one I do, I will do with a gallery. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. JavaScript seems to be disabled in your browser. LIMITED. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. Its something that makes her day. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Fashion is one of the few thriving businesses in Pakistan. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. Now, Paperazzi is on its 160th issue and the pressure is on. SH: Not at all. It was especially important for her considering both her areas of work are very different from each other. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Sana Hashwani - facebook.com You can never rest with retail. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. A: How did you start? We get into deep, long, and annoying conversations about post-colonial hang ups. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. She also loves spending time with her husband, we are one team, once a week we have date night.. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. A: After prt are you contemplating another big project? Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. The House of Sana Safinaz has been her home away from home. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. In those days, if you worked, you were sad. She was much older and that allowed her to become calmer and wiser. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? SH: This is the thing with age. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? By Web Desk. Theyre going to trust Mohsin. We provide you with the latest breaking news and videos straight from the entertainment industry. Nothing is impossible. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. But Im not. 30 (2019) Area served. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. Now, the only important thing for girls is not just looking good and getting married. This is how fashion creates jobs. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. They have . Welcome to ''Sana hashwani'' official Facebook Fan page. ""One of the recipes for success is failure as well," Sana is honest to admit. Your children are your extension, something tangible that you leave behind in the world. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path.
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