K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Benarkah Fans KPop Terbesar ada di Indonesia? - KOMPAS.com In, Korean Foundation for International Cultural Exchange. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Who likes BTS? A survey of 400,000 fans around the world - koreatimes Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. However, K-Pop history has seen some exceptions, for example, TWICE. This is a BETA experience. 4. aespa Other East Asian countries have a somewhat misleading representation within this data. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Then you can access your favorite statistics via the star in the header. Because most of kpop fans are tweens and teens. [Online]. K-Pop's recognition of Black Lives Matter - The Washington Post figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . In part, this is due to South Koreas position as an economy driven by exports. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Are K-Pop fans living in the West mostly Asian? - Quora Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. The fangirl:fanboy ratio at girl groups' fansigns: BLACKPINK, Red While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. Why K-Pop Marketing Strategies Are Taking Over - The Influence Agency Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question:
Dec 28, 2020. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Considering the fact that young women make up a significant demographic in K-pop . (2020). Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Please do not hesitate to contact me. Register in seconds and access exclusive features. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Korean Studies Center | K-POP ONLINE SURVEY - PRELIMINARY These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Finally, heres come the end of this writing. Chart. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. The industrys significant growth also leads to the significant growth of a number of fans all around the world. 3. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. This is consistent across both Instagram Followers and YouTube Views. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Most fans really are early teens or in the 20s range. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. You may opt-out by. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. From new album releases to concert coverage and beyond, we've got you covered. We at Brandwatch love data, K-pop, and we definitely love BTS. Culture Queen. Profit from the additional features of your individual account. Visuals Visuals Visuals. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Show publisher information This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. Audiences who are 45-54 years old make up 7% of traffic to the site. 10 Mind-Blowing BTS Facts and Statistics | Brandwatch These trends are unsurprising for several reasons. The K-pop fans economy: emotional bond, endless support and All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Love that more females are listening to female groups. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. As a Premium user you get access to the detailed source references and background information about this statistic. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. As for gender, female respondents dominate the survey results with a total of 94.58%. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Success! How old are K-pop fans? Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) You need a Statista Account for unlimited access. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email.